About me

I am a hands-on UI/UX and digital content writer, team lead, trainer and quality analyst with 14+ years of experience and the ability to build strong, strategic partnerships with clients to help achieve deadlines. I can quickly establishes rapport with individuals at all professional levels and from diverse backgrounds. As a content designer, I excel in

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• Content development and marketing.

• UI/UX content creation.

• Crafting user-centric content that enhances product usability.

• Conducting user research to inform content decisions.

• Creating clear and concise microcopy for seamless user interactions.

• A/B testing and data analysis to optimise content for user engagement.

• Information architecture and content structuring for intuitive user journeys.

• Collaborating closely with design and development teams to ensure cohesive user experiences.
   

I have an Executive Post Graduate Diploma in Management (Marketing Management) from Alliance School of Business, Bangalore. I've also been awarded a Bachelor of Arts degree in English and Communication Skills from Ethiraj College for Women, Chennai.