About me

I’m a Staff Content Designer, UX writer, content strategist, team lead, trainer, and quality analyst with 16+ years of experience creating clear, user-centred experiences across digital products. Throughout my career, I’ve partnered with product managers, designers, engineers, researchers, legal, and business stakeholders to solve complex problems through content, and deliver intuitive, accessible experiences.

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My expertise includes:

• UX writing and content design

• Content strategy and governance

• Designing end-to-end user journeys and information architecture

• Writing clear, concise microcopy for web and mobile experiences

• User research and insights-driven content decisions

• Content testing, experimentation, and optimisation

• Accessibility and inclusive content

• Cross-functional collaboration with design, engineering, product, and legal teams

• Mentoring content designers, leading quality initiatives, and building content best practices

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I’m passionate about creating experiences that are not only easy to use but also build trust and help people accomplish their goals with confidence.

I hold an Executive Post Graduate Diploma in Management (Marketing Management) from Alliance School of Business, Bangalore, and a Bachelor of Arts in English and Communication Skills from Ethiraj College for Women, Chennai.