SUBAH SHEKAR
PROFESSIONAL RESUME
My Experience
Senior Content Designer @ PayPal
May 2023 - Present
In my role at PayPal, I specialise in creating compliant identity flows for our global platform. I work closely with legal teams to secure regulatory approvals and am currently developing a dedicated playbook for our domain.
🔷 𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐅𝐥𝐨𝐰𝐬: Developing a range of identity flows tailored to ensure seamless user experiences within the compliance domain.
🌍 𝐆𝐥𝐨𝐛𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞: Strategically crafting and adapting content for diverse global regions, ensuring strict adherence to regional regulations.
📝 𝐋𝐞𝐠𝐚𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Collaborating closely with legal teams to secure approvals for content, maintaining regulatory compliance and adherence to internal policies.
📘 𝐃𝐨𝐦𝐚𝐢𝐧 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Currently spearheading the creation of a comprehensive domain-specific playbook encompassing a content style guide and glossary, streamlining content creation and ensuring consistency.
Senior UX Writer @ ADDX
May 2022 - April 2023
I worked under the Design team in ADDX to build out a complete revamp of the user experience and journey within ADDX.
🔹 Spearheaded a comprehensive overhaul of the ADDX user experience and journey as the pioneering UX writer.
🔹 Developed and implemented content standardization practices, forging a unified vision, strategy, and content style guide for the entire team.
🔹 Collaborated seamlessly with cross-functional teams, including UX Designers, Product Designers, and UX Researchers, to craft a novel and enhanced user experience that delighted our users.
🔹 Partnered closely with the Marketing Writer to harmonize content across the ADDX platform, ensuring a consistent and impactful brand voice.
Principal UX Writer @ Dell
June 2021 - May 2022
🔹 Contributed as a dedicated UX Writer in the Generative Content team under Dell Digital, collaborating closely with UX designers, researchers, content strategists, and developers to enhance both B2B and B2C experiences across Dell's diverse platforms.
🔹 𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬:
* Crafted essential component content for Dell's latest design language system, Dell Design System 2.0.
* Played a significant role in the revamp of Dell's MyFinancials, aligning the user experience with DDS principles.
* Reimagined and improved Dell's job descriptions and job and skills cards, vital resources for recruitment teams.
* Provided meticulous proofreading for Dell's product design hub site to ensure accuracy and clarity.
* Developed an impactful elevator pitch to promote the value of content strategy and design internally.
* Created an informative deck on the importance of UX writing in the UX lifecycle, contributing to team knowledge and growth.
Senior UX Writer @ PhonePe
Jan 2020 - May 2021
🔹 As a Senior UX Writer within the Customer Experience (CX) team at PhonePe, I was entrusted with the responsibility of shaping all customer-facing content, including:
* Resolving user grievances with clear and empathetic communication.
* Crafting engaging BOT content to facilitate seamless user interactions.
* Developing comprehensive FAQs to address user inquiries effectively.
* Ensuring error messages were user-friendly and informative.
* Creating customer journey content that guided users through their experiences.
* Introducing users to new features through informative and user-centric content.
Together, we worked tirelessly to enhance the overall customer experience, striving for clarity, empathy, and user satisfaction.
Senior Content Writer @ Cognizant
April 2018 - Jan 2020
I had the privilege of collaborating with diverse clients during my tenure at Cognizant, contributing to the transformation of their digital experiences. Here are some of the key client engagements:
1. 𝐈𝐧𝐭𝐮𝐢𝐭 - 𝐄𝐧𝐡𝐚𝐧𝐜𝐢𝐧𝐠 𝐔𝐬𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐟𝐨𝐫 𝐐𝐮𝐢𝐜𝐤𝐁𝐨𝐨𝐤𝐬 𝐃𝐞𝐬𝐤𝐭𝐨𝐩
* Worked closely with a team of UX and CX experts, including designers and writers, to revamp various aspects of QuickBooks Desktop.
* Focused on creating user-empathetic content tailored to Intuit's customer base, primarily aged 40-45 years.
* Played a crucial role in guiding the content journey from ideation through design, ensuring alignment with user needs and expectations.
2. 𝐉𝐮𝐦𝐞𝐢𝐫𝐚𝐡 - 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐑𝐞𝐯𝐚𝐦𝐩 𝐚𝐧𝐝 𝐂𝐌𝐒 𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧
* Contributed to the comprehensive overhaul of Jumeirah's website.
* Provided support during the migration of existing content to Adobe Experience Manager (AEM), aligning with the brand's luxury positioning.
* Assisted colleagues in meeting tight project deadlines, ensuring a seamless transition.
3. 𝐎𝐥𝐚𝐦 - 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐂𝐌𝐒 𝐓𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧
* Spearheaded the migration of Olam's extensive content library (10,000+ pages) from one Content Management Software (CMS) to another, AEM.
* Ensured content refinement where needed while preserving page elements from the previous CMS.
In addition to these client engagements, I undertook various responsibilities, including:
* Regularly updating and maintaining an online social media platform.
* Executing content migration projects for industry leaders in agriculture and hospitality.
* Participating in content cleanup and migration for a prominent group of hotels in the Middle East.
* Contributing to UI/UX content writing for a renowned business and financial software company.
Copy Writer @ Position2
July 2017 - Dec 2017
As a dedicated Copywriter in Position2, I had the privilege of spearheading content initiatives for one of our largest clients, Lenovo. My role extended beyond content creation to encompass ideation for design, fostering collaboration with multifaceted teams, including storyboarding, design, UI/UX, and video production.
𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
* Crafted compelling and impactful content to drive client engagement.
* Created engaging social media and PPC campaign ads, optimizing ad performance.
* Provided meticulous copy editing to maintain quality and consistency.
* Conceived and executed content concepts while aligning with design principles.
𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨:
My work encompassed a wide array of content types, including:
* Emailers
* Infographics
* eBooks and workbooks
* Brochures and catalogues
* Landing page content
* Case studies
* PowerPoint presentations
* Posters
* Signature banners
* Product datasheets
* Ideation and content creation for awareness campaigns
𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭:
I am proud to have been recognized with the Quarterly Award (Q3 2017) for outstanding performance and client appreciation, a testament to the dedication and results achieved during my tenure.
Senior Content Writer @ Cognizant
Aug 2014 - July 2017
Senior Content Writer (October 2015 - July 2017)
In my role as a Senior Content Writer for this exceptional team, I managed a diverse range of responsibilities, showcasing my versatility and dedication to creating impactful content. Some of the key areas I contributed to include:
𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:
* Orchestrated the management of our internal social media presence on Yammer, fostering engagement and communication within the organization.
* Curated and maintained a personal blog page to share insights and experiences.a
𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:
Assumed responsibility for generating weekly revenue and utilization reports, providing critical insights for informed decision-making.
𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐃𝐞𝐬𝐢𝐠𝐧:
* Collaborated on data compilation for annual reports, contributing to the visual design of these essential documents.
* Crafted content for a wide range of materials, including mailers, brochures, flyers, training materials, and email teasers.
* Developed engaging case studies to showcase successful projects.
* Ideated and conceptualized scripts for engaging videos.
* Conducted content reviews for an online payment application to ensure clarity and effectiveness.
* Created a monthly newsletter to keep stakeholders informed.
* Pioneered the development of an online content style guide for a leading insurance company, ensuring brand consistency and quality across digital platforms.
Team Lead (July 2015 - October 2015)
During my short three-month tenure, I had the privilege of working closely with the Local World and NAM team, providing hands-on support and contributing actively to their operations. My role entailed:
* Completion of comprehensive training in fundamental operations and process knowledge, equipping me to effectively assist the team.
* Daily contributions aimed at reducing the workload on existing associates and enhancing overall team efficiency.
Associate (August 2014 - July 2015)
During my tenure with Cognizant's Digital Marketing Services team, I served in various roles, contributing to the team's success. Here's an overview of my responsibilities and accomplishments:
𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐫:
* Managed end-to-end campaign building, from initial creation to optimisation, ensuring effective delivery and performance.
* Spearheaded campaigns that drove impactful results for our clients.
𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐀𝐧𝐚𝐥𝐲𝐬𝐭:
* Conducted in-depth research on prospective clients, gathering valuable insights to inform business strategies.
* Created compelling presentations utilised during client pitches, enhancing our ability to secure new partnerships and projects.